Wednesday,January 29, 2014
During the earnings conference call for investors and analysts held by Electronic Arts, Chief Operating Officer Peter Moore shared his views on the launch of the PlayStation 4 and the Xbox One and put some light on their attach rate. The attach rate is the number of games bought by customers per console sold.
Moore said, “Sony has done well with the PS4 when you compare it to the first two months of their launch of the PS3. They’re up to 2.1 versus 1.9 [attach rate]. Microsoft is a little down, the 2.6 attach [rate] of Xbox One vs Xbox 360, and this is United States only, during that similar period of launch. But I think a lot of that has to do with the bundling activity we saw on a global basis, but certainly here in the U.S. I think it’s been a solid start for both and we’re incredibly bullish that it will continue in Fiscal Year 2015.”
Moore last year predicted that the PS4 and Xbox One combined would sell 10 million units and in the conference he insisted on being confident about his prediction and said both will do even much better.
“I think it’s going to actually be in excess of that and I’m feeling pretty good about what I’m seeing and hearing when visiting retail and listening to retailers talk about their inventory flow.
Both Sony and Microsoft seems to be doing a pretty darn good job of flowing inventory in between now and from what I’ve seen, the end of our fiscal quarter on March 31. I think it’s 10 million plus.”
Sony and Microsoft together have sold 7.2 million consoles and have three more months to cross Moore’s prediction by selling 2.8 million more units. It does seem quite possible.
And we are sure Sony’s flagship model is sure to contribute a lot in reaching this milestone which will ultimately be a great journey for all PlayStation gamers with new titles arriving in the coming years.
For more PlayStation news, stay tuned to PSGang.