Wednesday,September 17, 2014
Bungie’s new shooter, Destiny, has made quite a lot of money very quickly. Activision stated that Destiny grossed $325 million in five days. Not only have many people have purchased the game there have also been a lot of hours clocked in as well: “Destiny fans played more than 100 million hours of the game in the first week. That’s on par with the engagement levels of our most popular Call of Duty games, which obviously is an industry leader,” said Activision publishing executive Eric Hirshberg.
The news that Destiny grossed $325 million in a short amount of time is not entirely surprising, the game had a huge marketing budget and it showed. It was impossible as a gamer to go long without hearing something about Destiny.