Sony Holding PS4 Units At Launch
Sony doesn’t want to sell out of launch PS4s through pre-orders and are holding back consoles for those who want to get them in stores. PS4 pre-orders have been closed at most outlets and some speculated that they had run out of consoles for launch day. SCE CEO Jack Tretton spoke with Fox Business to explain why that wasn’t the case.
“We want to make sure that consumers have an opportunity to buy one on November 15, and through the holidays, so we’re holding back some inventory to make sure that people will have an opportunity to buy one.
We can pre-sell every unit we can manufacture. Production yields have been phenomenal, so this will be, by a magnitude of a lot, the biggest launch we’ve ever had. There’s so much pent-up demand for it that you could sell every one that you could create.”
It certainly seems like Sony is making sure that they will have enough consoles and not run out like they did before. It is probably easier since they are using hardware that already exists and doesn’t have to be custom constructed.
The PlayStation 4 will hit store shelves in North America on November 15th and in Europe on November 29th. Japan will see it on February 22nd of next year.
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