EA PS4 Meeting; PS4 is 10x powerful than PS3 and more

Tuesday,February 26, 2013By Charly Pierre

SONY COMPUTER ENTERTAINMENT INC. PLAYSTATION 4

Today EA hosted a live web (audio) conference focusing on the PS4.  The  investor’s meeting is now over. We gathered some pretty interesting highlight for you which located down below:

Quoted from EA’s CTO Rajat Taneja and EA Chief Financial Officer Blake Jorgensen,

  • We are excited about Sony’s news”
  • “EA, we have never been so prepared for a new generation”
  • “ We’re maintaining a balance between other parties.”
  • “Between now and E3 you will see a lot from us… I’ve seen the new Battlefield and it is stunning.”
  • “PS4/Next Xbox  between 8 and 10 times the power than the previous gen (PS3/Xbox 360) “
  • “We no longer have to constrain our games. 1080p, 60FPS… [there will be a] level of gameplay that is unprecedented.”
  • “[There are] new IPs that we are building for this console generation.”
  • “100mil  has been spent on next gen R&D. They will moderate costs through cutbacks“
  • “They are assuming MS and Sony are more aligned in release dates.”
  • “Games have been in development for the past year.”
  •  ”5-10% increase in cost … “but cost will increase in the future as the games get bigger.”
  • They expect to make more money on the bigger next gen titles than ever before.
  • “We had too many titles… now less but bigger”
  • On next gen game costs – “We haven’t set price, but you will probably see a similar trend “” prices go up $10, but then fall back down“
  • On game user data – “We generate around 50 terabytes of game data every single day.” “We are applying techniques like machine learning, so that we can integrate monetization and gameplay changes more effectively“
  • There will be: “lower marketing expenses as we can connect directly to our core players through existing games“
  • “We all want more cash flow.”
  • Looking at “another publisher with two huge franchises  Activision” and “continuing to support their own franchises, while investing in new IP”
  • On social – companies EA bought weren’t as successful as they hoped, but were not a failure. “PvZ and Bejeweled will continue to come to all platforms.”
  • While talking about social – “[But] we’ve seen the benefits of creating games like Battlefield and FIFA
  • BF3 DLC brought in $150 million
  • On microtransactions: “We’re building into all our games the ability to pay for more, to unlock faster… trucks, levels, etc. microtransactions. Consumers love that.”

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